CASE STUDY Teya coaching

Teya coaching was founded by Hayet Ghribi, a life and confidence coach who empowers women to connect deeply with themselves, feel good in their skin and create a life aligned with what they value the most.

Services: Brand Strategy, Brand Identity, Web Design

The challenge

Hayet wanted a brand identity that evoke change, transformation, alignement and enlightening. She already knew who is her target audience, but didn't have anything tangible yet. No visuals, website, or social media.
We did a 2-day workshop with Hayet to uncover more about her ideal client, the goals, and why she wanted to take on this behemoth of a project.

The Goal

Design a brand identity that is:
- Modern but not stiff
- Natural but not drab
- Timeless and evolutive

You made it to the end! Thank you.

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